Loro Piana are synonymous with the words quality, craftsmanship and innovation and when I hear the name Loro Piana I think of all that wonderful cashmere and wool that they produce. This thirst for acquiring the finest wool led Loro Piana into establishing the World Record Challenge Cup back in 2000, which was set up to find the finest, high quality wool and give recognition to the year’s finest bales.
Each year, the best Australian bale and the best New Zealand bale, produced in the previous year, are selected. A jury then certifies that each bale respects specific characteristics of weight, length and tenacity. The Challenge Cup is then assigned to the finest produced between the two. Subsequently, when the fiber is the finest EVER produced, it earns the title of the World Wool Record Bale. Loro Piana have always gone on to purchase this record bale, treasuring it as an icon, also in the view of the fact that until a finer wool bale is purchased, the previous one cannot be turned into fabric.
This year, New Zealand beat Australia for the finest wool produced in 2012 and set a new world record in the process. Breeder, Anna Emmerson of the Lindis Ridges farm obtained the prize with a massive bale of 90-100kg of wool (10.6 microns).
Loro Piana’s dedication and pursuit of the best raw materials and also its responsible sourcing is something that we should all know about. This level of quality is extraordinary and I would presume relatively unparalleled in the market today. I think that this is a great idea which Loro Piana started back in 2000 and just shows how much they strive to find the greatest quality. In a world full of fast, disposable fashion, it’s great to see quality purists that want to offer the very best for the consumer today.